PINTEREST TRY ON 2025
There are way too many trend reports out there. Most of them aren’t very accurate and are geared toward businesses and marketers, not real people. But not Pinterest’.
Millions use the platform every day for inspiration—fashion, travel, cooking, decorating—and Pinterest turns that into incredibly accurate data, making Pinterest Predicts one of the best trend reports out there
This year, for the first time, they wanted to launch it for consumers in a unique, exciting way.
So, we turned Pinterest Predicts into the first trend report you can actually try on, teaming up with artists and creators to bring trends to life with exclusive drops you could win.
The first-ever trend report you could experience.
FROM TREND
TO DROP
We teased each drop before it went live, building anticipation around what was coming.
Together with creators, we brought each Pinterest trend to life in unexpected ways—from fashion inspired by Wayfair furniture, to a melting butter candelabra, a surreal Meta Quest world, and even a mountain experience in NYC.
Then we built momentum around every launch, driving people to the site to claim each drop as it went live
We built a site where people could enter to win each drop, explore the trend behind it, and check out the full collection.
MAKING OF
1.2B
Impressions
+680%
YoY Social Performance
