Say hi.

soyemmanuelrocha@gmail.com

I’m Emmanuel Rocha, a creative based in New York City currently working as an Associate Creative Director at Mojo Supermarket.

Originally from Mexico City, I was drawn to creativity long before I knew this could be a career. I tried my hand at everything—music, design, photography, writing. You name it. Somehow, a stupid ’90s movie led me here, and now I get to bring all of it into what I do.

I care about ideas that reshape culture instead of chasing it. About work that deserves people’s attention. About craft.
And I believe making something meaningful to people is the only absolute best practice.

Over the years, I’ve worked with lots of talented people for brands like 7-Eleven, Facebook, WhatsApp, OREO, MINI, Pinterest, Absolut, Lululemon, Bacardi, and more. Learning from those minds has been the best part.

I also teach and mentor young creatives, helping them break in, find their voice, and make work they’re proud of.

If any of this resonates with you, follow the CTA at the top.

Thanks for stopping by.

More about me ↓

Experience

Currently:
Mojo Supermarket / ACD • 2023 - Present
Miami Ad School / Professor & Coach • 2022 - Present

Before:
BBDO SF & NY / ACD • 2021 - 2023
360i New York / Copywriter • 2019 - 2021
McCann Mexico / Sr Copywriter • 2019
VMLY&R Mexico / Creative • 2018
DDB Spain / Intern • 2018
360i New York / Intern • 2018
Felipa Creative Studio Mx / Creative • 2016-17

FEATURED ON

The Wall Street Journal
WSJ - CMO Today
The New York Times
Adweek
Ad Age
Campaign US
Digiday
Marketing Dive
Shoot Online
The Stable
Ads Of The World
The Drum
El Reforma

AWARDS & RECOGNITION

ANDY Awards / Gold Award
OREO – Pokémon

Cannes Lions / Bronze
WhatsApp – Doubt Delivered

Cannes Lions / Bronze
Absolut – Love Bottle

Cannes Lions / 3x Shortlist
Facebook – Haunted Marketplace

Cannes Lions / 1x Shortlist
Pinterest – Trend Drops

Cannes Lions / 2x Shortlist
OREO – Pokémon

Cannes Lions YL / Gold MX
EXBeautiful Traffic

Cannes Lions YL / Shortlist MX
Maybelline – Maybelline Mirror

Cannes Lions YL Live / Finalist
Food For Talk

AICP / Award / Real Time Engagement
Facebook – Haunted Marketplace

AICP / Award / Social
Facebook – Haunted Marketplace

AICP / Award / Creative Commerce
Facebook – Haunted Marketplace

D&AD / Yellow Pencil
Absolut – Love Bottle

D&AD / Shortlist
WhatsApp – Doubt Delivered

D&AD / 2x Shortlist
Facebook – Haunted Marketplace

One Show / Silver
Pinterest – Trend Drops

One Show / Bronze
OREO – Pokémon

One Show / 9x Merit Award
OREO – Pokémon

One Show / 2x Shortlist
Facebook – Haunted Marketplace

One Show / Merit Award
BMW – The Best Way To Get There

CLIO Awards / Bronze
WhatsApp – Doubt Delivered

CLIO Awards / Bronze
OREO – Pokémon

ADC / Merit Award
Mini – The Inner Drive

Webby Awards / Webby Winner
OREO – Pokémon

Webby Awards / People’s Voice Winner
OREO – Pokémon

Effie Awards / Gold Award
7-Eleven – Take It To Eleven

Effie Awards / Bronze Award
OREO – Pokémon

Type Directors Club / Award of Excellence
NOLA – Built To Host

Effie College / Silver Award
Prejudices Off

Círculo de Oro / Gold Award
Prejudices Off

Círculo de Oro / Silver Award
Google – Positive Side

Círculo de Oro / Bronze Award
Voice Message

Caracol de Plata / Gold Award
The Real Cost

Caracol de Plata / Shortlist
Tasty Waste