Chime /
you’re making it

The internet found a new way to talk about money, and Chime ran with it.
For Financial Progress Month, we helped bring FinTok to the mainstream with a campaign starring Kai Cenat, Becky Lynch, and Coach Prime himself, Deion Sanders.

We partnered with the creators who kicked off the trends and made a hero spot that feels more like your FYP than a finance ad—all to celebrate the small steps that add up.