OREO x POKEMON
Pokémon began in the world of 8-bit gaming, built from tiny black-and-white pixels. So for its 25th anniversary, we rebuilt that world with another black-and-white icon: the OREO cookie.
We turned OREOs into pixels for an animated film and launched a limited-edition pack with 16 embossed Pokémon. The rarer the Pokémon, the harder the cookie was to find — turning every pack into a hunt.
The collaboration became OREO’s most successful and effective partnership ever.
OOH.
We took this concept into OOH with a billboard on the Venice Beach boardwalk made of 3D printed OREO cookies. Each OREO cookie side was printed separately from the stuffing, then hand-assembled and placed. The result? A Pikachu mural made from 8200 cookies.
To enhance the experience, we hid our Pokémon x OREO designs throughout the mural in the same ratio they appear in our packs, bringing the thrill of discovering Pokémon to every fan who examined our mural.
The Late Show
We won awards, made headlines, sparked a ton of conversation, and drove all kinds of PR. But the best part? Imagining The Late Show with Stephen Colbert's team writing lyrics and animating this.
That one got me. Take a look.