Burger King /
THE BITE

McDonald’s CEO took a tiny bite of his burger, called it “product,” and gave the internet exactly what it needed to roast him.

A few hours later, we found an unplanned clip in BK campaign footage of President Tom Curtis taking a huge, very real bite of a Whopper. We posted it, and that’s when things really exploded.
BK became the center of the conversation. Creators made it their own, major outlets carried it around the world, and other restaurant leaders started posting taste tests of their own.|
But when people came to see what BK was actually doing, they found a better Whopper and a BK already changing for the people who eat there.

Thirteen seconds. No media spend. BK’s third-biggest sales week ever.

*more info coming soon