BK / LE NUGGUETTE
Burger King gave its Chicken Nuggets a full overhaul. Bigger, juicier, crunchier, right down to a new lineup of sauces. Then NYFW arrived, so we celebrated the upgrade with a fashion statement of its own.
Introducing Le Nugguette, a nugget-sized micro-bag modeled after the new BK nugget, complete with one of four collectible sauce charms. Just 500 were made, priced at $3.99 and released in five limited daily drops.
Every drop sold out in seconds. Resale listings reached $400, and Le Nugguette found its way into Hypebeast, Complex, People, USA Today and more.
So chick. Get it?
Teaser
Before the reveal, Le Nugguette required mystique. Tension.
A certain je ne sais nugget.
So we went inside the bag and gave the world an exclusive nugget POV.
launch
Some call it fashion. We call it Le Nugguette.
