A REAL AD ABOUT
TEQUILA

Tequila ads in Mexico tend to live in the same universe: impossibly good-looking people, spotless bars, and nobody behaving like an actual person.

So for Cazadores’ Real Tequila for Real People, we made an ad that refuses to play along. A very real guy keeps interrupting the polished tequila fantasy, doing things his own way and basically ruining the commercial in the best possible way.

Real people. Real situations. Real music. Real Mexican electroshocks. And a tequila ad making fun of tequila ads.

As a Mexican creative, this one was especially fun to mess with.